Tourism; Museum Website Redesign
Mayor Booker seems keen on bringing in outside, private money in the form of investments to bring business expansion and jobs. What about tourism? Newark doesn't have a Convention & Visitors Bureau. Why not? There are towns 1/10th our size that have a Convention & Visitors Bureau. Over 30 million people pass thru Newark Airport every year; millions more pass thru the city proper in motor vehicles on the Turnpike, Parkway, I-280 and 78, or on trains passing thru the wonderful Art Deco Newark Penn Station who don't give so much as two seconds' thought to stopping off to see what Newark has to offer. Why is that? Because neither the City of Newark nor the business community devotes so much as five seconds to promoting tourism.
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Do we have anything tourists might want to see? Well, let's think about that for a moment. We have a first-class Performing Arts Center, but as its name suggests, it is basically oriented to New Jerseyans, not to distant tourists. I don't know if NJPAC does any publicity in the tourism industry outside New Jersey.
![[Seniors tour thru interior of Cathedral Basilica of the Sacred Heart, northern Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/SHgroup1.jpg)
Group of seniors takes guided tour of the interior of the Cathedral.
We have a world-class museum with very high-quality art, a planetarium, science collections, and mini-zoo. But tourists never visit museums. Oh, wait. That's one of the top things tourists look for, museums! Which collections in the Newark Museum would most appeal to which tourists? We need to think about that and do some targeted publicity to those audiences. For instance, Asiaphiles, be they from the U.S., Europe, or Asia itself, might want to see the Museum's vaunted Tibetan collection, especially now that (a) outside tourism to Tibet is restricted and (b) policies of the Communist Chinese government seem deliberately to be destroying Tibetan traditional culture, flooding the region with people who are ethnically and culturally Chinese rather than Tibetan.
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The Museum's extensive American art collection would appeal to many audiences, domestic and foreign, varying from jingoists at home to enthusiasts of everything American from Japan, Europe, and Latin America. The Frank Stella five-panel piece, Voice of the City of New York Interpreted, which has its own room, so struck my friend Joe from Belleville that he sat on the bench in front of it and listened to the taped commentary on the headsets provided for that room.
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In looking for more examples of things at NMu of special appeal to tourists, I just went to the Newark Museum's website and find, to my absolute delite, that it has been redesigned, with a lite-colored background instead of the dismal, offputting black background it has had for years. What a wonderful change! Thank you, Newark Museum. There still, however, seem not to appear on the website any floor plans. They need to post them so people planning ahead can mentally map out what they particularly want to see, before they even get to the building.
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While at the NMu website, I thought to pull out my wallet and check my membership card (I received a renewal notice but hadn't dealt with it yet), and found that today is its last valid day, so I renewed online. $50 (cheap!) for an individual membership allows you to visit as often as you like (as against $7 per visit). I have also received at least two copies of Access, a quarterly Newark Museum magazine. (The Summer 2007 edition features a great, closeup picture of the Wars of America statue I mention below. Curiously, I don't see a subscription to that magazine mentioned among member benefits.) Plus you get invites to nifty get-togethers of the artsy-craftsy, public-spirited set, of which I am of course a member, tho they don't yet issue membership cards. Wouldn't that make a great Newark organization? "The Artsy-Craftsy Public-Spirited Set of Newark" "Inc."!)
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I see that, opening at the NMu in September, is an exhibition of fotografy and video art from India. Great idea. There are now major contacts between the U.S. and South Asia, and there are many Indian businessmen (not just the "Desi" residents of Edison and Iselin) who will gladly go out of their way to see what an American museum is saying about the Subcontinent. (The Museum's webmaster should correct the semi-literate phrase at that page, "is comprised of". "Comprise" is best used in active voice.)
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What else, might which tourists like to see? The African collection (particularly appealing to black Americans and Caribbean, European, and Asian visitors who cannot or do not want to visit that troubled continent). There's a Fire Museum outside the main building, which I didn't even know about but see on the website. There are lots of professional and volunteer firefiters who would like to see that, if it's any good. Indeed, many would want to see it even if it isn't particularly good! "Art of the Americas" (North, South, and Central) should appeal to tourists from various cultures represented .
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Let me address, for a moment, the Museum's directors. If you display a few choice pieces of Canadian art in a Canadian gallery, you can increase your visits from Canadians by a LOT, because Canadians are always complaining that they are ignored. I wanted to search the site for "Canada" and/or "Canadian", but find no search function on the site. You might think about adding one.
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And don't shy away from the terms "Indian", "American Indian", and "Amerind" out of misguided political correctness. Your designation "Art of the Americas" obscures the fact that a lot of that art is INDIAN art. The Smithsonian isn't shy about having a Museum of the American Indian in New York City. And that must increase tourism to that institution. "Art of the Americas" obscures the Indian element and thus does not engage people who want to see (American) Indian pottery, basketry, beadwork, deerskin leggings, and the like. The mere fact that "Indian" can be confused with "India" is not a good reason to avoid the term for what in Canada is called "First Nations" art. Altho some organizations promote "Native American", most American Indians use "Indian" for themselves. Think about the militant organization "American Indian Movement". It's not "Native American Movement".
We see here the Indian half of Gutzon Borglum's ''Indian and Puritan" statue at the northern end of Washington Park.
What else is there for tourists in Newark? In the arts area, Aljira, Gallery Aferro, City Without Walls; Gutzon Borglum's Wars of America, seated Lincoln, and Indian and Pilgrim, as well as the magnificent interior of the Old Essex County courthouse.
![[Façade of Cathedral Basilica of the Sacred Heart, northern Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/SHobliq.jpg)
I overheard a man telling a woman outside the Cathedral that this is the
only cathedral with twin towers turned diagonally to the building's axis.
I don't know if that's true but found it interesting, so thought I'd pass it along.
In the religious-buildings area of touristic interest, Newark has the Cathedral Basilica of the Sacred Heart, Peddie Memorial, Sacred Heart of Vailsburg, and Hopewell Baptist Church (a double attraction, for Christians and Jews, since it was formerly synagog B'nai Jeshurun).
![[Group of seniors tour interior of the Cathedral Basilica of the Sacred Heart, northern Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/SHgroup.jpg)
For dining and relaxation, especially for people thinking of staying overnite in Newark, there are the Iberian restaurants and Portuguese bakeries, and street scene in the Ironbound (special audiences: Portuguese and Brazilians, and people interested in those cultures, such as students learning Portuguese, there being very few places in the United States where you can practice Portuguese on the street). And then there are the parks Downtown, with their statues: Luis Muñoz Rivera (of special interest to Puerto Ricans); José Artigas (Uruguayans); José Martí (Cubans); JFK (many admirers, from many places). And of course we will soon (less than three months!) have a major stadium for hockey games and concerts, with public ice-skating on a second sheet of ice.
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Maybe no one of those things – nor many more that other people could come up with; this list is just off the top of my head – would in itself be enuf to draw significant numbers of tourists, but forming connections among all these things in the minds of tourists would make at least a day trip from Manhattan or a sidetrip on the way into Manhattan from Newark Airport attractive to many different types of tourist. Heck, differential pricing between Manhattan hotels and Newark hotels (including the one the Devils are supposed to build as part of the Arena package) might induce some tourists to stay in Newark and go into Manhattan as their day trip(s), if they thought there was anything to see in Newark. Tourists don't know that there IS something to see in Newark, because we haven't done anything to tell them.
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Tourism is "free money". You don't have to build anything. You just show off what you already have, and the only thing you have to create is a visitors' center, some brochures or comprehensive tourbook, and a few businesses to offer half-day or full-day guided bus tours, walking tours, and the like. Startup costs for an official Convention & Visitors Bureau should be minimal, and might qualify for State aid from New Jersey Travel and Tourism. So let me publicly urge, of Mayor Booker: Do it! Oh: Do it, please.
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The foto below shows something that would puzzle most sightseers: a statue of Abraham Coles in Washington Park. Abraham who? Newarkology's Lincoln Park Statues page says something about who he was, in connection with a statue of something else, that his son donated to the city from the father's sculpture collection. Modern visitors to the Coles statue will have no idea who he was, and will be very puzzled by the plaque on the pedestal, which is headed "The Rock of Ages", described as "A National Song of Praise". No, that's not the hymn we all know ("Rock of Ages, cleft for me, Let me hide myself in Thee"). Coles's "National Song of Praise" is today unknown but was very big in the 19th Century. This is the kind of thing a tourguide (written or auditory; person, book(let), or device) would need to clarify. Of course, inasmuch as Abraham Coles is now unknown, and a second statue relating to him is in Lincoln Park, it might be a good idea to move the Coles bust out of Washington Park, which is in the heart of things, to Lincoln Park, a bit out of the way, and replace it at Washington Park with something more attractive to today's tourists.
![[Statuary bust of Abraham Coles, Washington Park, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/Coles.jpg)
![[Newark's closeness to Manhattan is seen past the Essex County Parks Administration Building, North Ward, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/EssexNYC.jpg)



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![[Facade of former South Park Presbyterian Church, Lincoln Park area, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/SPChurch.jpg)
![[Melted or vandalized stained-glass window, ruins of South Park Presbyterian Church, Lincoln Park area, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/SPChur1.jpg)
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![[Foot in foto to show size of tree cut down in Vailsburg section, Newark, NJ, July 2007 ]](http://members.aol.com/ResurgenceCity/Blogpix/bigstum1.jpg)
![[Stump used as pedestal for planter, Vailsburg section of Newark, NJ, July 2007]](http://members.aol.com/ResurgenceCity/Blogpix/stumplnt.jpg)
![[Earth Day Art Project sign on fence around Harrison MetroCentre construction site, Harrison, NJ July 23, 2007]](http://members.aol.com/ResurgenceCity/Blogpix/HMEDay.jpg)
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![[Speckled pink lilies in small private front yard, Vailsburg section of Newark, NJ, July 2007]](http://members.aol.com/ResurgenceCity/Blogpix/mylilies.jpg)
![[Speckled pink lily blooms amid nearly-strangling groundcover vines, private yard in Vailsburg section of Newark, NJ, July 2007]](http://members.aol.com/ResurgenceCity/Blogpix/mylil2.jpg)
![[Cabrini statue, Mother Cabrini Park, Downtown/Ironbound section, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/Cabrini.jpg)
![[Rehoboth Deliverance Temple, Vailsburg section, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/Rehoboth.jpg)
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![[Newark's Pequannock watershed, northern NJ]](http://members.aol.com/ResurgenceCity/Blogpix/PqWater8.jpg)
![[Newark's Pequannock watershed, northern NJ]](http://members.aol.com/ResurgenceCity/Blogpix/PqWater7.jpg)
![[Newark's Pequannock watershed, northern NJ]](http://members.aol.com/ResurgenceCity/Blogpix/PqWater4.jpg)
![[Newark's Pequannock watershed, northern NJ]](http://members.aol.com/ResurgenceCity/Blogpix/PqWater6.jpg)
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![[Statue of José Martí in the Ironbound section, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/Marti1.jpg)
![[Close view of statue of José Martí in the Ironbound section, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/Marti.jpg)
![[Top of steeple of Vailsburg Assembly of God, Newark, NJ ]](http://members.aol.com/ResurgenceCity/Blogpix/AGTower.jpg)
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![[Sanctuary, looking toward the South Orange end of the building, Vailsburg Assembly of God, Newark, NJ]](http://members.aol.com/ResurgenceCity/Blogpix/AGsanct1.jpg)
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