Uh-Oh ... Better (Not) Maaco!; Leno Crack

I was driving home late one afternoon a month ago, when I noticed for the first time a name I haven't seen in a very long time. I thought the company had gone out of existence.

This shop (380-382 Central Avenue, Newark 07103; (973) 242-7912) is a tad east of 1st Street. The next closest Earl Scheib to me is in Brooklyn! Maaco has no Newark location, but a couple in the 'burbs.
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I have a few little dents in my car, but am disinclined to fix them lest the car be too attractive to thieves. Altho auto theft is much less common in Newark now than it used to be, Jay Leno recently observed in his monolog that given the appallingly high cost of gasoline, thieves are now targeting even old Geo Metros. My car is a Geo Storm, a larger and less fuel-efficient car (built by Suzuki in Japan but marketed by GM's Chevrolet division), but I'm taking no chances.
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Speaking of Jay Leno, NBC's "nasty crack" (picture a plumber from behind) offered up another "joke" at Newark's expense last nite, in approximately this form:

The FAA said today that planes have been taking off from Newark Liberty Airport in the wrong direction. Passengers said they didn't care, as long as they could get out of Newark. "Just get us the hell out of Newark."

My, but isn't that amusing. Oh. No. It's actually not at all amusing.